Barca Players Get Stunning 3D Digital Models And Camp Nou Featured In EA Sports FIFA 14.
Electronic Arts Inc. and F.C. Barcelona announced they have agreed to a three-year partnership that will make EA Sports the Exclusive and Official Video Game Partner of one of the most popular and storied football clubs in the world.
“Joining a world class football club like Barcelona as an Official Club Partner is a fantastic opportunity for EA SPORTS and our fans,” said Matt Bilbey, Senior Vice President and Group General Manager, EA SPORTS. “We will create a deeper connection with their passionate, global fan base, and use our games as a platform to engage supporters all around the world for years to come.”
Laurent Colette, Chief Marketing Officer at F.C. Barcelona said, “We are delighted to have the opportunity to partner with EA Sports, one of the world’s leading sports and entertainment brands, and to create a stronger relationship between our global fan bases. We encourage everyone to try out the game, get a feel for being under the skin of our players and emulating their actions on the pitch; without a doubt those who try it will enjoy it.”
Through the partnership, EA SPORTS captured 3D head scans of 17 F.C. Barcelona stars such as Xavi Hernandez, Gerard Piqué, Cesc Fàbregas, Dani Alves, and Andrés Iniesta, and they will appear as stunning, high-quality and authentic 3D digital player models in FIFA 14. In addition, Camp Nou, Barcelona’s home pitch, will be a featured stadium. F.C. Barcelona and its superstar forward and FIFA 14 cover athlete, Lionel Messi, will become central figures in global marketing, advertising and social media activities for the critically acclaimed FIFA franchise. Plus, F.C. Barcelona will host an exclusive videogame tournament later this year to determine the best FIFA 14 player on the squad. You can watch the official partnership clip here!!
Over the course of the partnership, F.C. Barcelona and EA will develop a range of interactive activities to entertain and engage fans both at Camp Nou and around the world. At selected home matches over the course of the season, the EA SPORTS Dugout, a mobile gaming trailer, will be on-site so fans can play EA Sports games. In addition, F.C. Barcelona will receive in-game insights and data about how their fans engage with the club through EA Sports FIFA.
F.C. Barcelona joins many other prestigious EA SPORTS partner clubs around the world, including Valencia from Spain’s La Liga, Tottenham Hotspur and Manchester City from Barclays Premier League in England, Borussia Dortmund from the German Bundesliga, Olympique Lyonnais and Paris Saint-Germain F.C. from Ligue 1 in France, and AC Milan in Italy’s Serie A.
Experience the emotion of scoring great goals in FIFA 14. Innovations to the award-winning gameplay make the game more authentic and more fun. Dictate the tempo of a match, create chances through midfield, and then unleash the perfect strike. A new feature called Pure Shot and a brand-new ball physics system will transform shooting, making every shot attempt feel real, and when players connect with the perfect strike, feel exhilarating.
As a result of the partnership, FIFA 14 will feature fully 3D-scanned members of the Liverpool squad. Check out the video here!
Additionally, fans who attend matches at Anfield during the Barclays Premier League season will have an opportunity to play FIFA. Other treats for fans of Liverpool FC include the chance to download a special edition cover of the game featuring three of their favorite players.
Liverpool FC joins our ever growing list of partnering clubs, including FC Barcelona of Spain.
Liverpool Football Club has today announced a new three-year partnership with Electronic Arts Inc. (NASDAQ: EA) that will make EA SPORTSTM the Club’s Official Football Video Gaming Partner commencing from the start of the 2013/14 Barclays Premier League season.
Through the partnership, EA SPORTS will give Liverpool FC fans the opportunity to play FIFA 14 at Anfield for selected fixtures throughout the season. EA SPORTS Goal of the Month will also offer fans the chance to upload their best FIFA 14 goals for a chance to win great prizes all season long.
Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are thrilled to have EA SPORTS, one of the world’s leading sports entertainment brands, as our new partner. We know that so many of our Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the Club closer to our fans in innovative new ways.”
Jamie McKinlay, VP Marketing, EA SPORTS added, “We have over half a million registered LFC fans playing FIFA 13 and they all want to see authentic representation of their favourite Liverpool players in FIFA 14. We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”
EA SPORTS has also captured 360 degree 3D digital head scan images of the Liverpool FC team, ensuring stunning accurate visuals of players including Steven Gerrard, Daniel Sturridge and Philippe Coutinho, which will be featured in FIFA 14 when it releases on September 27th. FIFA 14 will be available on the Xbox 360® games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PC and other plaforms in the UK, as well as later this year on Xbox One®, the all-in-one games and entertainment system from Microsoft, and PlayStation®4.
Liverpool FC fans will also have access to a free download of a special FIFA 14 cover featuring three of the Kop’s favourite players. EA SPORTS will create exciting LFC content throughout the season, such as match simulations, wallpapers and behind-the-scenes images of a FIFA 14 pro-player tournament to see whether anyone can dethrone Jose Enrique as the “FIFA King of Anfield.”
FIFA 14 is available for pre-order now on selected platforms at this link.
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