According to Jack Tretton the reaction of their fanbase and consumers in general proof of the fact that they have chosen the right strategy. Sony has made good decisions with the PS4 and that shows in the number of pre-orders compared to the competition.
CNN asked Jack Tretton whether there was profit made on each soled PS4, here he unfortunately did not answer.
How did the launch strategy for the Playstation 4 come together?
We've really leg planning [the Playstation 4 launch] since 2008. We spent a lot of time talking to consumers. We usefull spent a lot of time talking with the development community, asking what they wanted. The E3 press conference in the spring and the rollout was a culmination of That vision. The reaction is a testament us that got the right strategy. It's a long, ongoing process. The work going into E3, the presentation was months in the making.
There's some conjecture out there That You're putting stuff up and pulling stuff down five minutes before the doors open. It just does not work that way. You've got to execute against a strategy. If you start second-guessing and looking over your shoulder, you open yourself up to mistakes. If you did your homework the consumer is going to respond.
Sony's Jack Tretton believes that the PlayStation 4 at least will last. Approximately 8 years.
"The console will be as long-lasting as the PS3 this generation comes along. I believe. The PS4 has a good position at the moment. We arrived later in the market with the PS3, that no longer occurs. Arrived with a price of 599 dollar, and yet we have 70 million sold. lessons we have learned from the PS3, and we do not repeat it. "
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