"With the Xbox One are both technology Kinect greatly improved," writes an anonymous Xbox Live advertising technical account manager in a recent interview with the website StickTwiddlers. "The voice, how you talk to your Xbox, and the transition between gaming and watching TV are a lot smoother and hopefully we can also process in advertising."
It is unclear how Kinect will be viewing ads, but Microsoft has filed a patent in 2011 that is about. Exactly integrated That patent describes a system in which advertisers' all digital gifts, such as a score or a perk for an avatar, or a voucher of third parties "give in exchange for watching ads or" an action performed by the viewer and by detecting one or more sensors, such as the depth camera ". Sony has a similar patent for camera-based ads for its consoles.
Microsoft has already experimented with his ads with Kinect via NuAds program for the Xbox 360. Those ads encouraged users to speak at the ad or make changes to the commercial or participate. Certain gestures Microsoft showed in January know that 37 percent of viewers participated in the ad, by speaking or making gestures.
When asked whether the Kinect ads do not give too much information about the actions of the user, let the developer know that the advertising advertisers to less Kinect data access, as opposed to game developers who can at all the data. The APIs between game developers and advertising team appear identical. This has the team done in order to protect the user.
Ads on the Xbox One will be integrated into the dashboard, just like the Xbox 360. These ads will be much more inviting than before. "(..) [Users] will get to see. Not something crazy or dangerous on the web Everything there [on the Xbox Dashboard] appears, we have made."
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