Electronic Arts Inc. today announced that EA SPORTS has
signed one of Mexico’s most popular and accomplished footballers,
Javier 'Chicharito' Hernandez, to a multi-year endorsement contract that
will see him make his debut on the cover of FIFA 14 in Mexico,
and on one of two covers in the United
States. Chicharito will appear
wearing the Mexican national team home kit alongside the world’s top
footballer, Barcelona and Argentina superstar Lionel Messi. Fans in the
United States will also have the option to choose the global cover
featuring an iconic image of the world’s No. 1 player, Messi.
Chicharito is a natural goal scorer beloved by fans in Mexico for his
exceptional performances and goal-scoring track record since he took the
world stage with the Mexican national team at the 2010 FIFA World Cup
South Africa™. The 25-year-old is already the fifth highest goal scorer
of all-time for the Mexican national team. In addition, Chicharito has
gained international admiration for three incredibly successful seasons
with Manchester United Football Club.
“We have long admired the flair and passion Chicharito brings to the
sport,” said David Rutter, Executive Producer of FIFA 14. “With
Hernandez on our team we have Mexico’s best and most exciting player to
help EA SPORTS make a deeper connection with our fans.”
“For me it's a real honor to have been selected to appear on the cover of FIFA 14, first of all because I declare myself a big fan of this game, and second because I’m looking forward to sharing my passion for football and EA SPORTS FIFA 14 with fans all over the world,” said Hernandez.
The multi-faceted partnership will see Chicharito become an EA SPORTS Football Ambassador. He will become the cornerstone of marketing and advertising campaigns in Mexico and North America, featured on packaging and utilized in social media activities. Chicharito will appear on the cover of FIFA 14 on the Xbox 360 games and entertainment system with Kinect™ from Microsoft, and the PlayStation3 computer entertainment system with PlayStation Move support.
Fans will experience the emotion of scoring great goals in FIFA 14. A new feature called Pure Shot and a Real Ball Physics system transform shooting, making every shot attempt feel real and exhilarating. A new feature called Protect The Ball inspires gamers to build play through midfield and dictate the tempo of a match. Players will feel the tension as chances are created and then unleash the perfect strike. Plus, revolutionary new step-based locomotion technology delivers Precision Movement, bringing the authentic motion of professional footballers to FIFA 14. Players now plant, pivot and cut, feel more agile and athletic, and move with the explosiveness of elite athletes. With engaging online features and live services that connect FIFA 14 is soccer's social network. Additional features will be revealed in the months ahead.
fans to the heartbeat of the sport—and to each other— through EA SPORTS Football Club and Match Day,
“For me it's a real honor to have been selected to appear on the cover of FIFA 14, first of all because I declare myself a big fan of this game, and second because I’m looking forward to sharing my passion for football and EA SPORTS FIFA 14 with fans all over the world,” said Hernandez.
The multi-faceted partnership will see Chicharito become an EA SPORTS Football Ambassador. He will become the cornerstone of marketing and advertising campaigns in Mexico and North America, featured on packaging and utilized in social media activities. Chicharito will appear on the cover of FIFA 14 on the Xbox 360 games and entertainment system with Kinect™ from Microsoft, and the PlayStation3 computer entertainment system with PlayStation Move support.
Fans will experience the emotion of scoring great goals in FIFA 14. A new feature called Pure Shot and a Real Ball Physics system transform shooting, making every shot attempt feel real and exhilarating. A new feature called Protect The Ball inspires gamers to build play through midfield and dictate the tempo of a match. Players will feel the tension as chances are created and then unleash the perfect strike. Plus, revolutionary new step-based locomotion technology delivers Precision Movement, bringing the authentic motion of professional footballers to FIFA 14. Players now plant, pivot and cut, feel more agile and athletic, and move with the explosiveness of elite athletes. With engaging online features and live services that connect FIFA 14 is soccer's social network. Additional features will be revealed in the months ahead.
fans to the heartbeat of the sport—and to each other— through EA SPORTS Football Club and Match Day,
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